Selected work
When corporate commissioned a standardized local television ad, Michael Scott asked the Scranton team to create its own version. The result emphasized Dunder Mifflin’s employees and people-first identity rather than generic corporate imagery.
When corporate commissioned a standardized local television ad, Michael Scott asked the Scranton team to create its own version. The result emphasized Dunder Mifflin’s employees and people-first identity rather than generic corporate imagery.
The branch wanted advertising that reflected the actual local business and its relationship-driven positioning instead of a replaceable corporate template.
1 / 3
Key outcomes from the Dunder Mifflin story.
1 / 2
