Dunder Mifflin Paper Company, Inc.
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Selected work

Company Picnic & Branch Program

  • Company event
  • Northeast

Project overview

Dunder Mifflin’s annual company picnic brought regional branches together for food, games, volleyball and company communication. It also demonstrated why sensitive branch announcements should probably not debut inside comedy sketches.

What happened

Dunder Mifflin’s annual company picnic brought regional branches together for food, games, volleyball and company communication. It also demonstrated why sensitive branch announcements should probably not debut inside comedy sketches.

Challenge

Corporate wanted a shared event that strengthened branch identity while keeping employees informed about company developments.

Scope

Coordinate branch attendance

A defined part of the initiative.

Run shared activities and competitions

A defined part of the initiative.

Create branch visibility

A defined part of the initiative.

Results

Key outcomes from the Dunder Mifflin story.

  • Branches brought together in one regional event

  • Volleyball became the competitive centerpiece

  • Lesson event programming and restructuring announcements should be separated

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